TWEET ME

4/9/09

Closing the loop: Howard Stern picks BlackBerry Bold over Pre

Howard Stern got his Palm Pre demo and picked the BlackBerry Bold instead.

As noted last week, Palm worked the word of mouth marketing for the Pre and received a lot of air time from Stern. That word of mouth turned into a commercial for RIM, however.
Stern said that the Pre was a fine phone (it’s unclear whether he actually held it), but said its inability to connect to Lotus Notes was a deal breaker.

Now he’s yapping about the Blackberry Bold non-stop. The word of mouth bounces RIM’s way—again.

No comments: